About 10 km north of Kuantan is the fishing village of Beserah which is noted for some of the best salted fish in the region. An unusual sight is the way Beserah fishermen utilise water buffaloes on the beach to transport baskets of fish from the boats to the processing centres. These water buffaloes are also used in the padi fields. Beserah has several batik factories and cottage industries which produce handicraft from sea shells and pandanus leaves.